Free tool · no signup
AI listing description generator
Enter the basics and what makes the property worth seeing. Get an MLS-ready real estate listing description, checked for Fair Housing language, in a few seconds.
How to get a better listing description
- Lead with what changed. New roof, renovated kitchen, replaced HVAC: updates with a year are the details buyers search for.
- Name rooms and materials, not feelings. “Quartz counters and a gas range” gives the writer something to work with; “gorgeous kitchen” does not.
- Describe the property, not the buyer. Phrases about who should live there are where Fair Housing complaints start.
- Leave out what you cannot verify. Square footage, school assignments and lot size should match the record.
More than the description
The description is the first of about 35 things a listing needs. See everything ListOps writes for a listing, how it compares with writing it yourself in ChatGPT, or read our listing description writing tips.
Questions
Is the listing description generator really free?
Yes. There is no signup and no card. Each visitor can write 3 descriptions a day; a free ListOps account includes 3 full campaigns.
Will it make things up about my property?
It is instructed to use only the details you type and to write less when you give it less. It can still get something wrong, so read every description against the property before you publish it.
Is the description checked for Fair Housing language?
Yes. The result is run through the same rule-based Fair Housing check ListOps uses in its campaigns. Phrases with a neutral alternative are reworded and anything left for your judgment is counted. It is a safety net, not legal advice.
Do you save what I type?
No. Your details are sent to an AI model to write the description and are not stored by ListOps. We keep only a count of how many descriptions were written.
How long should an MLS listing description be?
Limits vary by MLS, so check yours. This tool writes roughly 90 to 170 words (about 600 to 1,100 characters), short enough for most public-remarks fields and easy to trim.
How is this different from the full ListOps product?
This tool writes one description from details you type. ListOps starts from your address and photos and produces the description plus six weeks of social posts, emails, a print-ready flyer, a listing page with a lead form and, on Pro, a seller report.
AI-written text can contain errors. Review every description for accuracy and for your MLS, brokerage and Fair Housing obligations before publishing. This tool is not legal advice.