Simple, Transparent Pricing

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Free
Try before you commit
Free
  • 3 campaigns / month
  • MLS listing data auto-pull (500+ boards)
  • 10 headline variations + full MLS description
  • 6-week Facebook & Instagram calendar
  • Just Listed + Still Available emails
  • Print materials (yard sign, postcard, brochure)
  • Print-ready listing flyer (PDF)
  • Copy to clipboard
  • Brand kit
  • Email drip sequences (8 templates)
  • AI photo captions (per room)
  • Listing microsite
  • Video & reel scripts
  • TikTok, LinkedIn, X, Stories content
  • White-label outputs
Starter
For independent agents
$29/mo
  • 5 campaigns / month
  • Everything in Free
  • Brand kit (logo, colors, headshot, tone)
  • Remove ListOps branding
  • Email drip sequences (8 templates)
  • AI photo captions per MLS photo
  • Auto-generated listing microsite
  • Microsite copy editor
  • Campaign history (30 days)
  • 3 flyer templates (Classic, Luxury, Modern)
  • Video & reel scripts
  • TikTok, LinkedIn, X, Stories content
  • Virtual tour narration scripts
  • White-label outputs
Most Popular
Pro
For serious producers
$79/mo
  • Unlimited campaigns
  • Everything in Starter
  • 6-week video & reel scripts
  • Virtual tour narration (4 script types)
  • TikTok, LinkedIn, X & Stories content
  • 6-week hashtag strategy packs
  • 3 team seats
  • Priority generation (<30s)
  • Campaign history (unlimited)
  • 3 flyer templates + 5 color schemes
  • White-label outputs
  • Agent performance analytics
  • Admin dashboard
Best Value
Brokerage
For teams & brokerages
$299/mo
  • Everything in Pro
  • Up to 25 agent seats
  • White-label all outputs
  • Custom app name & logo
  • Brokerage brand override on all content
  • Agent performance analytics
  • Admin dashboard
  • Compliance & audit logs
  • CSV/PDF export of all campaigns
  • MLS board-wide integration
  • Dedicated Slack support
  • SSO / SAML (add-on)

Full Feature Comparison

Feature
Free
Starter
Pro
Brokerage
Content Generation
Campaigns per month
3
5
Unlimited
Unlimited
MLS listing data auto-pull (500+ boards)
10 headline variations
Full MLS description + bullet points
Neighborhood story + SEO meta
Tone variants (luxury / investor / FTB)
Spanish listing description
6-week Facebook calendar
6-week Instagram calendar
Just Listed + Still Available emails
Print materials (yard sign, postcard, brochure, magazine ad)
Print-ready listing flyer (PDF)
Email drip (8 templates: buyer + seller)
AI photo captions (per MLS photo)
Microsite copy editor
6-week video & reel scripts
Virtual tour narration (4 script types)
6-week TikTok scripts
6-week LinkedIn posts
6-week X (Twitter) threads
6-week Stories (IG + FB)
Hashtag strategy packs (3 packs)
Brand & Customization
Brand kit (logo, colors, headshot)
AI writing persona (tone selector)
Custom agent tagline
Remove ListOps branding
Flyer templates
1
3
15+
15+ Custom
White-label all outputs
Custom app name & logo
Brokerage brand override on all content
Microsites & Publishing
Copy to clipboard
Auto-generated listing microsite
Microsite publish / unpublish
Microsite view analytics
Team & Brokerage
Team seats
1
1
3
25
Agent performance dashboard
Admin controls
Compliance & audit logs
CSV/PDF export of campaigns
MLS board-wide integration
Performance & Support
Campaign history
30 days
Unlimited
Unlimited
Priority AI generation (<30s)
Analytics dashboard
Email support
Priority support
Dedicated Slack channel
Enterprise & MLS Partnerships

Enterprise

MLS board-level deployment

  • All Brokerage features
  • Unlimited agents
  • MLS board-level licensing
  • Custom domain (marketing.yourbrokerage.com)
  • SSO/SAML + SCIM provisioning
  • Dedicated Customer Success Manager
  • SLA guarantee (99.9% uptime)
  • Custom AI fine-tuning for your market
  • Zapier / Make / API marketplace access
  • Custom integrations & professional services
  • Annual invoicing (no credit card required)
Custom
Annual contract
Contact Sales

Frequently Asked Questions

Does ListOps work with my MLS?
We connect via SimplyRETS which covers 500+ MLS boards across the US. If your board isn't supported, contact us — we add new boards regularly. The app also works with demo data out of the box so you can try it before connecting your MLS.
What exactly does each campaign include?
Every campaign generates: 10 headline variations, a full MLS description, neighborhood story, SEO meta, Spanish description, 6-week Facebook calendar, 6-week Instagram calendar, Just Listed and Still Available emails, plus print materials (yard sign copy, postcard, brochure). Starter adds email drip sequences, AI photo captions, and microsite copy. Pro adds video/reel scripts, virtual tour narration, TikTok, LinkedIn, X, and Stories content.
Can I cancel anytime?
Yes. Cancel any time from your dashboard. You'll keep access until the end of your billing period. No cancellation fees, no questions asked.
What is white-labeling?
On Brokerage plans, you can remove all ListOps branding from every output — flyers, emails, microsites, and all copy — replacing it with your brokerage name, logo, and colors. Clients and agents only ever see your brand.
Can multiple agents share one account?
Pro includes 3 seats. Brokerage supports up to 25 agents under one account with an admin dashboard and per-agent analytics. Enterprise is unlimited.
Is my listing data secure?
Yes. We use encrypted connections to pull MLS data, store nothing longer than necessary, and never sell your data. ListOps is GDPR and CCPA compliant.
What happens if I hit my campaign limit?
You'll be notified and prompted to upgrade. We never auto-charge overages — you stay in control. Limits reset at the start of each billing period.
How does AI photo captioning work?
On Starter and above, we pass your actual MLS listing photos to Claude's vision model. It identifies each room, writes an Instagram caption based on what it literally sees, generates SEO alt text, suggests a staging improvement, and creates a Stories overlay — one set per photo.